Marketing Due Diligence

Due diligence is an investigation into the financial and commercial activities of a business or part of a business in advance of its acquisition or sale, or pending any potential third party investment. Traditionally, the process is financially and legally led. However, experts suggest that acquisitions often fail to reach their commercial objectives due to a lack of understanding of the market and under-performance of products and services.

Drawing on our first class research expertise and applying the tools and techniques of strategic marketing, we carry out marketing due diligence on behalf of venture capitalists, other investors, legal and accountancy firms, and direct clients.

If you’d like to know more about Marketing Due Diligence talk to us