Johnson Construction Triples Turnover
Client
Johnson Construction UK Ltd
Challenge
"We had ambitions to grow but didn’t feel we had the infrastructure in place to deal with the anticipated expansion. We were recommended to Distinction Marketing as an organisation that could help us to achieve strategic focus prior to a re-brand."
Solution: Board Level Strategy Facilitation / Customer & Stakeholder Insight Research
"In the first instance, Julie Graham, MD of Distinction Marketing facilitated a strategy away-day for our Senior Management Team and Directors. She undertook a difficult task to perfection, involving everyone and keeping a tactful control of the more ebullient staff members. Her results and recommendations were well-scripted and achieved ‘buy in’ and adoption by our team. This resulted in the operational changes we had to make progressing very smoothly.
"The customer and stakeholder insight research that followed was also excellent. Our clients appreciated the impartiality of a third party and were impressed that we had taken the time to consult and involve them in our re-branding exercise. This is illustrated by the following comment from one of our key clients:"
"This work smacks of a professional company that really wants to go forward and gear up strategically. It has lifted their image for me, which was already positive, but it’s even more positive now" Senior Manager, Co-operative Pharmacy interviewed on behalf of Johnson Construction.
Result
"The outcomes of the work conducted by Distinction Marketing fed into and informed our re-brand, associated promotional material and website. In practice this meant that our selected marketing communications agency, Wilson Cooke www.wilson-cooke.co.uk was able to channel resources effectively and efficiently, ensuring maximum return on our investment.
I have no doubt that Distinction Marketing has played a significant part in Johnson Construction tripling our profits and turnover this year. To other people whose businesses are ticking over nicely, I’d say: Are you happy as you are? Or do you really want to make a significant difference to your business? If you do, Distinction Marketing can help you."
Jeremy Broadbent, Chief Executive, Johnson Construction
www.johnsonconstruction.co.uk
