Distinction Marketing

"The term 'marketing consultant' is widely used to describe individuals and organisations offering commercial ‘marketing’ services. Some focus on operational activities lower down the chain, such as website development, online marketing and so on. Others specialise higher up the chain and view marketing in the context of your whole business or organisation. These consultants are known as strategic marketing consultants. They think and act strategically. They believe marketing is about more than creating a website, sending an-email campaign, or writing a piece of PR and know through experience that that many organisations throw good money after bad, playing around with their promotional activities when they should be focusing their efforts higher up the chain..."